X Museum
Brand Identity
Personal Project
X Museum is a cultural institution in Beijing that aims
to create an inclusive place for emerging artists both onsite
and in the virtual domain. They exist as a crossing point connecting diverse cultures, disciplines, and generations.
This new graphic system reflects their objective by using
‘graphic X’ as a connecting tool for their identity.
![](https://freight.cargo.site/t/original/i/0d13a31c2070c4516a5086ea0634ec6c5d6f52a605af1834a2dafe3b467fab47/x-museum-main-motion-v2-slower_shortened.gif)
![](https://freight.cargo.site/t/original/i/5f4ef83c6fd5996c74f9556371d892f1593e46f521bc60a183e018cfb4003414/XMUSEUM-WEBPAGE_-19201080_20220123.png)
![](https://freight.cargo.site/t/original/i/3ea7638fb8f1d6b75879d2899f6f0b9a394b47fa4c7b491ce938e1c1b7befe08/XMUSEUM-WEBPAGE_19201080_20220123.png)
![](https://freight.cargo.site/t/original/i/e574314d97608a193aeb8e9786bc7b572bc6c8eca3d2802f863b0839b0dd0b83/XMUSEUM-WEBPAGE_02182022.png)
![](https://freight.cargo.site/t/original/i/0d05cc6d3da1622334d8a6ef3dbb29db40875eadc4fac0a328c05965ef9f0f6b/XMUSEUM-TDC_-20220111.jpg)
![](https://freight.cargo.site/t/original/i/e1b9cb2c7ecff524b8ffffe2f11cb4374305220b7099ae63f32ab1ad978f017b/XMUSEUM-TDC_-202201112.jpg)
![](https://freight.cargo.site/t/original/i/a7bc3fdd049a58d59315d91710ac8dec261407e06aa6308778abad5999fc6107/XMUSEUM-TDC_2022011111.jpg)
![](https://freight.cargo.site/t/original/i/e8a2218f781336aab09d0a6c70665a7b164c46f3473366cfaa48228624687e50/XMUSEUM-WEBPAGE_19201080_202201235.png)
![](https://freight.cargo.site/t/original/i/2dcfee4a01bad4cff9d90dae2a9473ad91c0ec46124aa02b956ae3e5c513c81e/website-1920_1080_v.2.gif)
![](https://freight.cargo.site/t/original/i/f844ae37827b78f0108d598aadb84bc52e4db3b0bf1ebbd5a817ca3c76045de8/XMUSEUM-TDC_2022011113.jpg)
![](https://freight.cargo.site/t/original/i/6d1850e14a9bc0003a70e4f1e33e201898fec753bcba44fff3f5a84971296f11/XMUSEUM-TDC_-202201113.jpeg)
![](https://freight.cargo.site/t/original/i/a1e7faf5ff7e1681062df5367f934e483e9fe1ceff31eb915f47485674c34ad9/X-MUSEUM-TDC_20220111.jpg)
![](https://freight.cargo.site/t/original/i/1fbaf4cc7521b87f6e7528c2aee50786c857c0212acb58ef2f2853cef85eaa31/XMUSEUM-TDC_2022011121.jpg)
![](https://freight.cargo.site/t/original/i/4eb0ec10ee3f2711a568167de7391e424f0ca6874022a7a033cb316438616c9c/XMUSEUM-WEBPAGE-_19201080_20220123.png)
![](https://freight.cargo.site/t/original/i/2b8808f5ecd10981f6fe9777eec305ee0b03c1d7f4cc033569a0a8156547a9b1/XMUSEUM-WEBPAGE_19201080_202201239.png)
![](https://freight.cargo.site/t/original/i/01d03d200dd9472be16fa3684a9846153a54af5166cb5e9dcd3039c65f16cd0a/XMUSEUM-TDC_2022011-1.jpg)
![](https://freight.cargo.site/t/original/i/57079781b282d0ea86bee770dec277149574e38dfca3a374ba631536bab2b270/XMUSEUM-TDC_202201117.jpg)
![](https://freight.cargo.site/t/original/i/74301c4fd0028e5159c3973a77b2f7b4295a17e4caf1232efd5406d4f0a6b411/XMUSEUM-TDC_2022011110.jpg)
![](https://freight.cargo.site/t/original/i/aafee46ec4c219c661d0348bd7e3e0536d5c96f19001e6ec9ea774a81601e10a/poster_1_1920_1080_.gif)