@2023 Hyun Jung Lee

Brand Identity

Jacob Heftmann
James Musgrave
Kate Doyle
Devon Merlette

Development by Partywave

Fishbird coaches teams and leaders to enable their
true potential. Created a brand and digital platform
that captures the essence of the Fishbird experience.
The website and communication tools ask questions
rather than reveal answers. Typographic approach
and site experience is rooted in spontaneity, nostalgia
and the unexpected, channeling Fishbird’s goal to
rewire the inherited thinking of their participants.